It all started in June 2020, with a video from our Founder Sharon Chuter and a hashtag #pulluporshutup, which challenged corporations to go beyond posting black squares and making donations, and instead make public the number of Black employees they have in their organizations (HQ & satellite offices) and on their leadership teams. Ms. Chuter demanded accountability and transparency as the first step to building equity and creating equality for Black professionals. With the support of leading voices and influencers within the Beauty and Lifestyle community, Chuter encouraged consumers to vote with their wallets and hold off spending with brands until they release this data to the public. The Result? - The Birth of a movement which mobilized over 110k people in 7 days and a viral campaign that made a lasting impact within Corporate America with over 300 companies publicly releasing diversity reports for the first time, and going beyond that to set tangible and measurable goals publicly aimed at increasing Black representation in corporate, management and leadership roles.