SHARON CHUTER DEBUTED THE MAKE IT BLACK CAMPAIGN TIED TO BLACK HISTORY MONTH

To shift perceptions around what it means to be Black. Chuter has partnered with nine beauty brands to release limited-edition hero products, complete with updated black product packaging, that will raise funds for emerging Black founders. In June, Chuter became the public face of challenging racial injustice in beauty. She launched Pull Up For Change, which pushed companies to publicly release the number of Black employees they have at their organizations within 72 hours. Make it Black I only one pillar of the larger Pull Up For Change initiative that will remain ongoing. Other beauty companies are recognizing that they must reveal their ongoing commitments to BIPOC businesses and customers.