Our mission is to advance the economic wellness of black communities worldwide by inspiring change at a corporate, community, and individual level.
Make it BLACK is an initiative developed by Pull Up For Change to create meaningful conversations around the word Black. The program partners with leading Brands to showcase the beauty of Black and 100% of the net proceeds are allocated to the Pull Up For Change Impact Fund.
Pink About Me
Total Face Blending Sponge
FLOWER Beauty x MAKE IT BLACK Forever Wear Winged Liner – in the shade“All Nighter”
LUSTREGLASS SHEER-SHINE LIPSTICK
Morphe X Make it BLACK 18-Pan Artistry Palette
BadAss Icon Matte Lipstick Elaine (Make It Black)
BadAss Icon Matte Lipstick Ruby (Make It Black)
BadAss Icon Matte Lipstick Maya (Make It Black)
BadAss Icon Matte Lipstick Eartha (Make It Black)
Carnival Colour Palette (Make it Black)
IT STARTS WITH YOU. BE THE CHANGE.
“This is not a Black fight, this is everybody’s fight. Every single individual has an important role to play.”
Sharon Chuter - Founder Pull Up For Change
Black people make up 13.4% of American Total Population
and are significantly underepresented in business.
< 1 %
of investment $ goes to
of the Fortune 500
CEO's are Black
employees are Black
of corporate employees
in total are Black
Our Key Programs
Make It Black.
We celebrate the beauty of Black
by partnering with leading brands
to convert their iconic products to
Black. 100% of the proceeds go to
the Pull Up For Change (PUFC)
PUFC IMPACT FUND
We support and foster the next
generation of Black
Entrepreneurs by providing
Grants to Pre-Seed stage
We bridge the gap to
with Black talent from
Early Career through to
C-Suite and Board level
Click to learn more about our class of 2021 and the incredible industry-changing businesses they are building powered by the PUFC impact fund.
"We are no longer accepting the things we cannot change, we are changing the things we cannot accept."