One Year Into Pull Up For Change, Has The Beauty Industry Really Progressed?
Last June, the murder of George Floyd at the hands of Derek Chauvin, with three other Minneapolis police officers charged with aiding and abetting, shook America to its core. As protests formed and Black people everywhere grieved, the entire country was forced to open its eyes and ears to a common refrain that was being heard but not absorbed: Black lives matter.
As expected, the weak responses and lack of accountability from major brands and corporations sent their crisis managers flying, wondering what infographics needed to be designed and which organizations they could make a tax-deductible donation to so people...
BEAUTY BRANDS ARE CHANGING THEIR PACKAGING TO ADDRESS ANTI-BLACK BIAS
Uoma founder Sharon Chuter wants to change the way people think about the word ‘Black’ and she’s enlisted all your favourite beauty brands to help.
First launched last February, the ‘Make it Black’ campaign aims to shift perceptions around what it means to be Black by rejecting negative connotations and celebrating the beauty of Blackness. To raise awareness and create meaningful conversations, the campaign partners with...
Pull Up For Change’s ‘Make It BLACK’ Campaign Is Redefining What It Means To Be Black And Funding Black Founders Along The WayWhen America’s racial awakening first took shape last summer, in the wake of George Floyd’s death, brands of all sizes, ages, and backgrounds pledged their support for the Black community and in many cases, announced new initiatives and donations to turn their words into action...